Five ways to make money with your website

make money online
Today’s I’m going to show you how to make money with your website. If you’re looking for a “get rich quick” this isn’t the post for you. What we’re going to do is get a head start into making real money the right way! If you’re ready to get visitors you might want to checkout our post here.

Echo Vision:

  • E-Commerce

  • Ad Revenue

  • Subscription Services

  • Affiliate Networks

  • Lead Generation

What you’ll see next are simple breakdowns of each of the five ways to make money with your website. Keep in mind these are just starting points for each money making category. In future posts I’m going to break down each one into super details showing step by step how to win.

For now let’s have some fun identifying each method, how they can benefit you and are they a good fit for where you are relative to your business savvy and financial status.

E-commerce

If you’re looking to make some big money that can become your career from home here’s the ticket. E-commerce as wikipedia defines

echo-web-design-seo-e-commerce-definition-wikipedia
The benefits of having an ecommerce website are many.

Benefits:

  • Can be a VERY profitable business if run well and or create a new product with low competition.
  • Being a home based business is possible.
  • Do something you love by selecting from thousands of possible types of ecommerce industries and products to sell.
  • If successful can be a lifelong business, that can be passed down to your heirs.
  • You may be approached to bought out by bigger companies sometimes for hundreds of millions of dollars.

Pitfalls:

  • Requires a lot of attention, support and care.
  • You may need plenty of money to get started investing in the development of your website.
  • Marketing costs breaking into a competitive industry may be high.
  • Similar to running a retail store, managing products, employees, vendors, and shipping.

Ad Revenue

If you’re looking to make money without spending much to get your website online you might consider going down the generating ad revenue route. Simply put that’s when you place advertisements on your website either charging a small fee for the spot or charge every time an ad is clicked by a visitor.

It’s super easy to get your website up since even a blog can generate thousands in ad revenue without much web development time. However, you need to have BIG visitor numbers to attract the type of advertisers that pay well.

Benefits:

  • Inexpensive website development costs & development time.
  • Can be a one person operation even when raking in hundreds of thousands of dollars per month.
  • Only requires getting visitors to earn you revenue.
  • Easily make money by getting visitors to view/click advertisements on your website.
  • There are hundreds of advertisement suppliers who will find the advertisers for you, so you can just sign up with them and they’ll bring the ads to you.

Pitfalls:

  • You need to have BIG traffic usually in the tens of thousands per month to see any real profits.
  • Expect to make little to no money for a long time while you try to get visitor traffic.
  • You need to have content created on your website to draw visitors or give them reason to click your ads. This costs time and money.

Subscription Services

For these types of websites you charge visitors a recurring fee for access to premium content not available to those without a subscription. Sometimes called members websites, you can effectively sell anything you want behind that paywall. So in a lot of ways it’s very similar to an e-commerce site in that you are selling a product, however that product is access to whatever content you want to sell. This is a very good way to get easy consistent money for in some cases you may just be selling just your own personal knowledge.

Benefits:

  • Consistent income earned by recurring payments.
  • The services you sell may be something easy like personal knowledge or even information that you did not create.
  • You can mix in ad revenue to maximize your visitor traffic increasing revenue.
  • You can easily setup a newsletter and sell products off of a simple website, charging via a PayPal link set to recurring payments for your services.

Pitfalls:

  • Some subscription services websites can be expensive and costs explode the more features you add.
  • Again you have to get visitors so you can expect to shell out money for brand building and online marketing.
  • You need to have content created for your members. With recurring fees you need to make sure this content is updated or great enough to keep their interest.
  • Expect to provide ongoing support, customer engagement, and product updates if you wish to have software as a service (SaaS).

Affiliate Networks

Affiliate networks are a simple and effective way to make some good money relatively quickly. With a creative mindset, persuasive writing and a little bit of luck you could create a very lucrative product line. Whether a vendor or reseller affiliate networks give you the freedom to make money without a lot of the costs associated with ecommerce.

Benefits

  • You can create a product or sell someone else’s product easily sending your sales leads directly to the vendors landing page.
  • Affiliate networks provide the web hosting, website, and ecommerce software.
  • If you create a product to sell in an affiliate network you get a built in audience from their sellers marketplace.
  • If you create your own product you have a potential tens of thousands resellers for your product.
  • If you decide to resell a product you get to know ahead of time how well these product may perform.
  • You don’t need to supply support for reselling products, saving you a lot of time and money.

Pitfalls

  • As a seller you have to give up a percentage of your profits to the affiliate network.
  • Getting paid can take weeks as each affiliate network has its own rules for shelling out money you make from selling products.
  • You still have to create your own website as many search engines or ad partners won’t allow you to use the vendor landing page when advertising.

Lead Generation

If spending the time or a lot money on building your own website isn’t an option maybe being a lead generation company might be your thing. Your job is to find sales leads for companies wherever you can find them online.

Benefits

  • You can be up and running today without the need for much investment.
  • You don’t need to deal with the traditional support needs of an ecommerce business.
  • Referring friends and relatives could also make generating leads easy using existing social networks for traffic.

Pitfalls

  • You need to invest into a custom content management system to handle leads and clients which may have high up front costs.
  • You still need to get visitors to turn them into leads for your clients.
  • You may need to vet your leads to make sure they are high enough quality to sell to your clients, which takes time and money.
  • Content will still need to be created to attract leads and clients to your business. Expect to hire copywriters, web marketing and web designers along the way.
  • You will have to spend money before you make money attracting the leads before you have enough clients to resell to. This can be a challenge as you may end up sitting on leads that turn cold before you get the clients to sell your leads to.

Getting your website online

So are you can see getting a new business online to make money can be quite rewarding providing the freedom to work in any industry and from any location. If you invest into a professional website design company to handle the needs of development it makes your life that much easier. Make sure you utilize the strengths of those we have been in your shoes before, do your research and always find an industry to start in that you love. The money will come later after you put the time and effort into building a great business.

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Why web marketing is a required tool for businesses

Astonishing Benefits of Using Web Marketing for Business Purposes

The days of being ensnared by sales reps into buying products you don’t need, are quickly becoming extinct. Millennial consumers are increasingly dependent on the Internet when it comes to their buying decisions, be a well thought out decision, or an impulse buy. Because of this, it is easy to see how important web marketing is, now more than ever.

According to retail and consumer based studies, consumers are opting to research products for fluctuating prices, social media and app based reviews before a final purchasing decision is made. Social media has been the catalyst towards the success of many companies, as have bad reviews been the death of other businesses.  If you are a marketer who wishes to increase business revenue and capture your target consumer’s attention, focusing on intensifying your web marketing tactic is imperative.

Need SEO for your website?

Hundreds of satisfied clients have trust Echo Design to help boost their online business.

Let Echo SEO help you with a free consultation.
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Why Web Marketing?     

Web Marketing or Internet Marketing, refers to the advertising and marketing efforts you can use to drive direct sales via electronic commerce. With a careful planning to your web marketing strategy, doors that can lead to your marketing success can swing successfully open. In terms of the benefits you can gain from web marketing, here are the top 5 benefits cited as the most essential;

The Top 5 Benefits of Web Marketing

  1. Web or Internet Marketing is Inexpensive

If you already compiled a list of your consumers and decided on how you want to present your business, the data you have gathered can be saved and stored for continuous review and usage. This kind of information reservoir can save you a huge amount of time and effort on expensive marketing campaigns, as it provides you with a faster implementation period.

Aside from that, web marketing reduces your other expenses on land, capital, labor, and advertising as you can market your products in the comfort of your own home without needing too much space and manpower. With a lower overhead, you can redirect your funds into more productive areas of your business.

  1. Web Marketing offers a customized advertising approach

With your customer’s preference and buying history at hand, web marketing allows you to personalized offers for them. With this privilege, you can create targeted offers that will best reflect their interest, with a likelihood that a suggestion can then turn into a purchase. As a result, it can increase the value of sales by consumers. Many times these offers show up on other pages visited, as well as in a sidebar in one’s email. Viewers tend to be more receptive to these ads because it pertains to a personal interest.

  1. Internet Marketing helps you take advantage of Social Media

Social media likely has a huge influence on your consumer’s life.  This being the case, it would be wise to use this as strategic leverage. According to a study by the Harvard Business School Executive Education, an increased sale of 5% is generated by consumers who are greatly influenced by social media networks. Social Media taps into the psyche of the participant and in wanting to, “Keep Up With The Joneses”, they are likely to jump onto the next “It” thing, hoping to be one of the first to own or experience it.

  1. Web Marketing allows you to reach your target crowd

You no longer have to worry about distance as web marketing allows you to overcome all barriers and reach consumers in all parts of the world. The best part is, you don’t have to set up a local store just to sell your products. Should you be in the position to acquire celebrity endorsements for your product or services, the likelihood of “over night” success would have just tripled your chances.

  1. Web Marketing is easy to use

Unlike marketing for a local store, internet marketing is a lot easier to be implemented. This method prolongs your operating hours and provides easy access for your consumers. Offering additional services such as a Chat feature, grants consumers the mental gratification that someone is available to quickly respond to their needs.  Special discounted codes for first time visitors or as a trade for their email address may also prove to be a winning move.

Need SEO for your website?

Hundreds of satisfied clients have trust Echo Design to help boost their online business.

Let Echo SEO help you with a free consultation.
If you are interested in applying web marketing to your business: Click Here to Visit Echo SEO

How to get more visitors with SEO

Heighten your Website Traffic with the Help of SEO

Would you agree that you are content with your websites ranking on Google? Happy with the volume of your web traffic?  If you think your site can rank higher and can drive in more traffic, why not give it a super boost by optimizing its SEO?

If you aren’t already familiar with the term SEO or Search Engine Optimization, let me introduce you to this magnificent gateway to traffic volume.

SEO is a generalized term pertaining to all the methods you can use to ensure the visibility of your website and its content in Search Engine Results Page, also known as SERP. The methods offered by SEO vary from technical practices such as On-Page SEO, as well as all the promotional Off-Page approaches.

When it comes to the amount of traffic SEO can drive in, the percentage is actually extensive. How, do you ask? In a nutshell, SEO can drive in organic web traffic as it executes these following 3 crucial elements that can increase your website’s traffic such as; Keywords, Content and Off-Page Signals.

Need SEO for your website?

Hundreds of satisfied clients have trust Echo Design to help boost their online business.

Let Echo SEO help you with a free consultation.
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Element #1: Important Role of Keywords

The most basic aspect of SEO is the including of keywords in your title, header tags, body copy and Meta descriptions. These keywords play a major role in telling the search engine what the site and pages are all about. In the earlier times of SEO, marketers and site owners used keywords as an advantage by placing broad keywords all over their site, but thankfully the whole search engine design has gotten smarter.

A smarter design means that only the most well thought out words should be implemented.  A relevant question to ask yourself is, what kind of keywords are in trend right now? What is likely to be included in a hashtag that could broaden the scope of your audience?

Element #2: Quality of the Content

Aside from the keyword to send traffic your way, your site must also offer quality content for it to rank well. Although search engine does not have the ability to read your contents or articles, it considers key factors in order to determine if your site offers great quality that is worth recommending.

Element #3: The Off-Page Signals

Similar to people, websites are being judged based on the company they represent. The search engine ranks your website depending on the number of unique domain names that are linking back to your site, as this indicates the quantity of sites owners that are using your site as one of their references. As an example, consider the power of new visitors based off of word of mouth, versus multiple visits from regular visitors.

If you are yearning to rapidly boost your website traffic, focusing on your sites SEO can be the best way to go.

Need SEO for your website?

Hundreds of satisfied clients have trust Echo Design to help boost their online business.

Let Echo SEO help you with a free consultation.
Click Here to Visit Echo SEO

What is search engine optimization (SEO)?

While still a viable source, gone are the days where you’ll find an abundant number of people in libraries researching on any given subject. Today, online research is the default go-to of convenience and rapid information return.

Looking up information to assist with remedial to advanced homework topics, to headlines that even broadcasting channels seem to be the second-hand source of the news, there’s no escaping the truth that quick and easy online information has made our lives easier.

What is Search Engine Optimization (SEO)?

Search Engine Optimization, or SEO for short, is a process that affects the visibility of a website in a search engine’s unpaid results.  This form of natural occurring viewings is known as “organic” results.

These organic results are not based on advertisements but rather more of their relevance to the terms that are being searched.

The general idea is that if a website appears frequently in search results and has a higher rank on the search results page; there is a higher possibility that it will receive more visitors.

Another example would be the setup of phone books and how advertisers chose to use special letterings and characters to keep their business name ahead of others starting with the same letter.  SEO doesn’t solely rely on textual content, instead it also targets image search, news, and video search.

Need SEO for your website?

Let Echo SEO help you with a free consultation.
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How it Works

The production of content doesn’t end the process of optimization, but rather it forms the foundation to build on.  Before you can finally launch any valuable content that you have created, it is important to know how a search engine works, as well.

The Search Engine is the starting point that all of the connections to your content link to.  Because of this, it is imperative that a strong foundation is in place so that a vast array of words are recognized when searches are conducted.

Search Engines also collect data that help developers learn about target markets and/or individual consumers. There are also times that the website needs to be optimized which may involve adding content, editing, and a little bit of coding to remove obstructions to indexing activities of the search engines.

In doing so, this is likely to increase the connection to the keywords, causing better search results.  Backlinks are another type of SEO tactics that helps promote a specific website and helps generate a higher ranking in the search engine’s page.

The Future

The SEO trend is thought to have just become more competitive due to the report that as of May 2015, mobile search has just dominated over the desktop search.

As a result, many brands have taken on their approach in ensuring that they can still cope with today’s trend by making an alternate version of their sites to be mobile and tablet friendly.

Finding cheap web design

Looking for cheap web design? I’ll show you that you’re going to overspend on your website for things that are available for free!

In this post I’m going to show you how to get the most bang for your buck like $0.99 domain names, or $0.99 web hosting. I’m showing the true costs of what you’re paying for!

If you don’t have time or don’t want to read you can click here and jump right to the five tips to get that $100 website.

If you follow these simple yet overlooked secrets you WILL save big time and money on your way to that $100 website.

Step 1: Get Domain Registration & Web Hosting Yourself

Your web designer will try and package your domain name registration (your www.mywebsitename.com for example) and your web hosting as part of your web design fee. I got web hosting for $0.99 from 1&1, really great deal.

So now If they try and up-sell web hosting you either already have your own domain name and hosting for less than $10! Since you are required to have a domain name and web hosting get these two first.

Search for your domain name here for free:




Step 2: Get Your Own Email Address For $0.99 or Even Free

If you’re told there’s fees for setting up your email accounts, time to think if you really need an email address from your domain name (myname@drawecho.com ex). Maybe a free email account from gmail.com might do.

But sometimes you’re a professional and need a domain name email address and if you do I went with 1&1 email for $0.99 a month.

Echo Vision – Tips for creating content and updates for free:

Write your own copy instead of hiring a copywriter.

Don’t pay for individual updates, get an update package paid monthly (or require a built in admin system you can update).

Use free clip art & royalty free music services for your media content.

You should add a blog to help drive visitors to your site with updated original content.

Step 3: Don’t Build A Custom Website Where A Template Might Do

Custom websites can be costly and sometimes unnecessary. If your website idea isn’t something too complicated, you may benefit from selecting from template layouts that you can have your web designer edit to fit your needs and save yourself hundreds, even thousands.

Here’s some of our custom websites. If you need a quality website check us out here:

Web design company Echo Design www.drawecho.com

Accomplished actor Brent Spiner - Official website by Echo Design (www.drawecho.com) Music publishing company Blotter Music - site designed by web design company Echo Design (www.drawecho.com)

Affordable Website Makers for your needs:

But if you don’t need a custom built website and want to save money look into a website maker. Godaddy and 1&1 offer a pretty good selection of themes and templates, with 1&1 offering $0.99 Website Makers that you can checkout here.

Step 4: Save On Marketing By Marketing Yourself

Take advantage of social media and grab yourself a free Twitter.com, Facebook.com, Instagram.com, Pinterest.com, LinkedIn.com, and Tumblr.com accounts. These are FREE social networking platforms for millions of potential sales leads & web visitors waiting to hear about your website.

Start a blog (it’s free) and just write about yourself and the products you’re promoting. Share your blog posts with all your social networking profiles and boom, instant traffic. It takes time & effort, but with steady posting you should see great traffic boosts eventually.

If you rather not bother with posting or doing the heavy lifting, contact us and we’ll do it for you.

Step 5: Use Other Peoples Money

Offset your costs by selling products as a sales affiliate and it doesn’t cost you anything. An affiliate is someone who sells someone else product via marketing and promotion.

This is a great way for you to keep your costs down by finding products and services that interest you and reselling them on your website. Click here to checkout a quick guide on how to become an affiliate and start earning some quick side money.

Echo Vision – Your $100 website check list:

Do a free domain name search click here.

Register your domain name for $0.99 /yr here.

Get web hosting for your website for $0.99 here.

Get domain based email addresses for as low as $0.99 a month here.

Get an affordable simple design templates from website makers for less than $50 here.

Market & promote your website to get visitors or generate business with social networks for free.

Get an easy starters guide for making money with your website for free here.

 

Try checking out Echo Design (www.drawecho.com) as experts in helping you get your business online quickly and affordably. Next time we’ll focus what to do once you have your website online and show helpful ways to get visitors and start monetizing your online presence to turn a profit.

Request a Free Web Design Quote
Need Web Design or free consultation please fill out the form & we’ll get back to you ASAP.






Request a Free Web Design Quote
Need Web Design or free consultation please fill out the form & we’ll get back to you ASAP.






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5 Steps To Build Your Website For $100

Did you know that you’re going to overspend on your website for things that are available for free?

In this post I’m going to show you how to get the most bang for your buck like $0.99 domain names, or $0.99 web hosting. I’m showing the true costs of what you’re paying for!

If you don’t have time or don’t want to read you can click here and jump right to the five tips to get that $100 website.

If you follow these simple yet overlooked secrets you WILL save big time and money on your way to that $100 website.

Step 1: Get Domain Registration & Web Hosting Yourself

Your web designer will try and package your domain name registration (your www.mywebsitename.com for example) and your web hosting as part of your web design fee. I got web hosting for $0.99 from 1&1, really great deal.

So now If they try and up-sell web hosting you either already have your own domain name and hosting for less than $10! Since you are required to have a domain name and web hosting get these two first.

Search for your domain name here for free:




Step 2: Get Your Own Email Address For $0.99 or Even Free

If you’re told there’s fees for setting up your email accounts, time to think if you really need an email address from your domain name (myname@drawecho.com ex). Maybe a free email account from gmail.com might do.

But sometimes you’re a professional and need a domain name email address and if you do I went with 1&1 email for $0.99 a month.

Echo Vision – Tips for creating content and updates for free:

Write your own copy instead of hiring a copywriter.

Don’t pay for individual updates, get an update package paid monthly (or require a built in admin system you can update).

Use free clip art & royalty free music services for your media content.

You should add a blog to help drive visitors to your site with updated original content.

Step 3: Don’t Build A Custom Website Where A Template Might Do

Custom websites can be costly and sometimes unnecessary. If your website idea isn’t something too complicated, you may benefit from selecting from template layouts that you can have your web designer edit to fit your needs and save yourself hundreds, even thousands.

Here’s some of our custom websites. If you need a quality website check us out here:

Web design company Echo Design www.drawecho.com

Accomplished actor Brent Spiner - Official website by Echo Design (www.drawecho.com)  Music publishing company Blotter Music - site designed by web design company Echo Design (www.drawecho.com)

Affordable Website Makers for your needs:

But if you don’t need a custom built website and want to save money look into a website maker. Godaddy and 1&1 offer a pretty good selection of themes and templates, with 1&1 offering $0.99 Website Makers that you can checkout here.

Step 4: Save On Marketing By Marketing Yourself

Take advantage of social media and grab yourself a free Twitter.com, Facebook.com, Instagram.com, Pinterest.com, LinkedIn.com, and Tumblr.com accounts. These are FREE social networking platforms for millions of potential sales leads & web visitors waiting to hear about your website.

Start a blog (it’s free) and just write about yourself and the products you’re promoting. Share your blog posts with all your social networking profiles and boom, instant traffic. It takes time & effort, but with steady posting you should see great traffic boosts eventually.

If you rather not bother with posting or doing the heavy lifting, contact us and we’ll do it for you.

Step 5: Use Other Peoples Money

Offset your costs by selling products as a sales affiliate and it doesn’t cost you anything. An affiliate is someone who sells someone else product via marketing and promotion.

This is a great way for you to keep your costs down by finding products and services that interest you and reselling them on your website. Click here to checkout a quick guide on how to become an affiliate and start earning some quick side money.

Echo Vision – Your $100 website check list:

Do a free domain name search click here.

Register your domain name for $0.99 /yr here.

Get web hosting for your website for $0.99 here.

Get domain based email addresses for as low as $0.99 a month here.

Get an affordable simple design templates from website makers for less than $50 here.

Market & promote your website to get visitors or generate business with social networks for free.

Get an easy starters guide for making money with your website for free here.

 

Try checking out Echo Design (www.drawecho.com) as experts in helping you get your business online quickly and affordably. Next time we’ll focus what to do once you have your website online and show helpful ways to get visitors and start monetizing your online presence to turn a profit.

Request a Free Web Design Quote
Need Web Design or free consultation please fill out the form & we’ll get back to you ASAP.






Request a Free Web Design Quote
Need Web Design or free consultation please fill out the form & we’ll get back to you ASAP.






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Cost to hire a search engine optimization company

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SEO or Search Engine Optimization

So you’ve decided that it’s “time to get your visitor traffic on” as the kids nowadays might say. You’re on the right path by selecting a search engine optimization company (SEO) as the way to grab targeted visitors but maybe you’re curious how much this endeavor might cost you. Before we get rolling, if you need a bit of help understanding what SEO & its benefits are, feel free to checkout our post on why buying web traffic is a bad idea.

Echo Vision

  • How should I budget for an SEO campaign?
  • How does a search engine optimization company determine their prices?
  • So how much does it actually cost for SEO?
  • How and where to get started?

How should I budget for an SEO campaign?

SEO is a unique service in terms of costs because SEO is usually billed either monthly or quarterly. So for example, if you have a budget of $3,000 you would break that down to:

  • For a six month SEO campaign: month 1 of SEO service: $500, month 2 $500, month 3 $500, month 4 $500, month 5 $500, month 6 $500.
  • You should always plan your budget for at least 3 months at a time to give SEO and search engines time to show results (more on that later).

How does a search engine optimization company determine it’s prices?

First and foremost SEO is priced by how many search keywords you want to target. Next the SEO company usually breaks down what services they will provide for your website (called on page) and off of your website (off page).

On page services can be many such as a website SEO audit that breaks down areas within your website that should be tweaked to help improve your SEO performance. These might be meta tags, HTML tag attributes, keyword density, page copy, link structure and much more.

Off page services is really where a lot of the ongoing SEO services you pay for is done. This is where the SEO company gets a link back to your website from other websites. These links are targeted to the search keywords of your SEO campaign helping to boost your search engine ranking position. Finding these high quality backlinks monthly can be challenging and time consuming.

To recap, SEO companies break your price into two main groups:

  • On-page services: SEO audit that suggests improvements to increase your page authority to search engines.
  • Off-page services: Creating inbound links & SEO content monthly to help rank your search keywords.

So the more of either one of these two groups the more you can usually expect to pay l (I say usually since every company is different).

So how much does it actually cost to hire a search engine optimization company?

Now that we know what we’re being charged for, let’s take a look at price ranges.
This is an avg price from a search engine optimization company from around the web.

A simple SEO starter campaign might run you $300 – $700 per month. You should expect an SEO campaign consisting of 2-5 search keywords, an SEO audit (you should always receive one), monthly reports, and usually that’s about it. You receive limited on page and off page services reserved for the higher tier campaigns.

A business level SEO campaign would in you $800 – $3,000 per month. Not only do you receive more search keywords usually between 10-15, an SEO audit and reports but also active consultation. Ongoing support and improvements to not only your SEO campaign but also other areas of online brand building.

An enterprise level SEO campaign can be $7,500 or more per month. These are campaigns where your SEO company may manage a series of different websites within your company.

In addition, the amount of hands on daily contributions to your online marketing strategy would most likely include full time access to SEO advanced strategies. From social media engagement services, SEO copywriting, hundreds of SEO keyword campaigns, and everything else you expect from a business SEO campaign.

As you can see hiring an search engine optimization company can be an expensive or affordable endeavor depending on what your needs are.

If you’re not sure where to start, or how to decide what your needs are, feel free to drop us a line below for a free SEO quote. There are no dumb questions only interesting solutions to them.

Request a Free SEO Quote
Need SEO or a free consultation please fill out the form below & we’ll get back to you ASAP.
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Request a Free SEO Quote
Need SEO or a free consultation please fill out the form below & we’ll get back to you ASAP.

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A Web Design Company & Your Success

echo design proven web design company

What do you want out of your web design company? Some of the challenges we face when trying to get a website designed, usually begins by deciding between quality and affordability. This post is a tool to help you identify a few key attributes you should expect from your web design service provider. Ahead we expose web design company pitfalls by asking a few important questions to increase your chances of finding the best company.

Echo Vision:

  1. What to look for in a web design company

  2. Identify some of the pitfalls you may face

  3. How to separate the good from the bad companies

  4. Does size really matter?

What to Look For in a Web Design Company

Someone we can trust, delivers steady & expedited communication, and who are open and free with their knowledge of what they can provide. It all starts with how well they communicate their services, how quickly they respond to your questions and how attentive they are to your needs. If your phone calls always seem to go straight to voicemail, I think it’s soon time for you to head for the hills.

Finally, we make sure they’re qualified for the job, with a great portfolio, a few testimonials, along with a detailed proposal that caters to the exact needs of your project. Remember, this is not meant to be an exhaustive list. This is more of a birds eye view of the reliable qualities your web design company should have before proceeding with them.

What to look for checklist:

  • Are trustworthy & honest
  • Excellent communication
  • Knowledgeable and open to educating you
  • Track record & portfolio

Jump the Pitfalls

Some of the red flags are sometimes hidden behind great sales pitches, large portfolios, impressive testimonials or affordable prices making it hard to see who we’re dealing with.
We have to keep our eyes open for:

  • Fly by night companies: How long have they been around? How old is the domain name of their company, call their company support telephone number, and make sure they have a physical location and not just a p.o. box.
  • Lack of focus: How many things and other stuff are they into beside web design? Do they handle web design, screen printing, and life coaching? If they’re busy with too much then they’re too busy for you.
  • Support and maintenance lacking: If they don’t provide on going support (it doesn’t need to be included with your project) there should at least be an option for it, even if it’s a paid option. Also, don’t let them fool you into thinking you don’t need an admin or back end system for easy updating. A lot of our clients come to us because their last web designer disappeared and left them locked out of their way to keep their website current. Always have the keys to keep your site updated later.

How to separate the good from the bad companies

So what I like to do is find out how does a web design company handle the easy questions. If they’re concise with their answers and do their best to help you understand their explanations that’s a huge plus. If they talk like their teaching calculus or acting like you should already know what they’re selling then most likely you won’t be a match. Designing a website should be a cooperation between the web design company and YOU, where they teach you some of what they learned along the way.

Good companies try to understand your needs while offering creative solutions to your challenges. Bad companies try a one size fits all approach, cramming your important web design ideas into a prearranged proposal that lacks an acute attention to detail. Good companies are flexible with their budgets as well as their web design ideas and bad companies up-sell during development pushing meaningless additions such as website insurance in case your website goes offline (yikes!).

If your budget is low good companies are open to working with you to get you online quickly while saving the added features until your budget permits. Bad companies heap excess charges on you for some things you may not need, while barely compromising on features that could well be added later. Finally, good companies deliver high quality work that’s always ready on time. Bad companies are late, unresponsive and excuse filled money pits that refuse to respect your time and money.

Does size really matter?

Does the size of the web design company matter when in need of a web designer? I would say yes and no. Depending on your project size, a large team will be invaluable to making sure your project gets done on time. While on the other hand a small team can provide the personal touch that keeps the finer details in line. Having a smaller team means faster changes, lower prices and emphasizes a design that may be closer to your vision as edits are rapidly approved.

The challenge is deciding if you have a large or small project, is time of the essence and how important is it to have that personal touch. In the end, if you have a large project, a large company would suit most of your needs should your budget permit. For smaller projects like a personal websites, blogs or even some e-commerce sites, even a two man team could be the right fit saving you plenty of money along the way.

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Why buying web traffic is a bad idea

I think it’s fairly popular to think, “well I need visitor traffic in order to make my business popular, so why don’t I buy some traffic”. This is a common practice and usually leads to a loss of money or frustration with the visitor traffic you purchase being poor quality or outright fake.

Let’s take a look at the different ways to get visitors, some fake, some blackhat (someone who takes advantage of the system in place to drive visitor traffic), and some legit (white hat methods or above board). Then we’ll decide what’s the most proven way to get quality visitor traffic targeted to your website.

The following are some methods for getting visitor traffic:

Buy visitor traffic (click farms, expired domain, 2nd tier search engines)

Traffic exchanges

Pay Per Click (PPC)

Search Engine Optimization (SEO)

Buy visitor traffic

Now this is the type of traffic where big promises are made, something along the lines of “get 100,000 visitors in 24 hours from world wide visitors!”. Now of course this traffic is fake, and I’ll go out on a limb and say it’s a scam. This type of traffic comes from places where you don’t want to go like click farms, or computer bots which generate traffic using hijacked computers, or “expired domains” that happen to send traffic when someone visits a website that is no longer active and get supposedly redirected to your website.

All of these methods are terrible ways to get REAL visitors, and in most cases are useless for those that may just want to boost their Alexa.com rank because this type of traffic doesn’t travel through the regular Internet where Alexa or similar sites can track visitor traffic. So if you want real traffic, leave this option alone. If you just want to show that your website gets visitors there may be some benefit for this junk traffic as long as you keep good analytics but that won’t be covered in this post.

Traffic exchanges

Traffic exchanges are websites that encourage members to visit each others websites and stay on that site for a minimum amount of time. In exchange, that visitor earns credits that can be used to pay other traffic exchange members to visit their website in the future. Some of these traffic exchanges are large and house upwards of 100,000 members so when used properly and no cheating is involved by the members the system produces real traffic.

Even though traffic exchanges come in just above fake visitor traffic as the views are actually real people 70% of the time (excluding those that cheat the system with click bots and scripts) so you would think we’d be jumping for joy. Hold that thought because visitor traffic is more than just visits it’s about the quality of the traffic as well.

Where do those visitors come from, what are they looking for, and were they incentivized to click a link to visit your website. That’s the inherent problem with traffic exchanges, the people visiting your website don’t care about your website and aren’t usually surfing your website they’re just counting down the time to close your website to earn points. This type of traffic rarely converts to sales.

Benefits

  • You get real humans to visit your website, and they must stay for a minimum amount of time boosting your website stats and helps you sell advertising based on these visits.
  • You can get real traffic for no money as you can just exchange your time by visiting other traffic exchange members websites earning credits to pay other members to visit for your own website later.
  • If you decide you don’t want to spend time visiting other members websites you can just buy credits and spend those to get visits from traffic exchange members. Credits are inexpensive for the amount of potential visitors you receive.

Negatives

  • Traffic is paid for so the visitor is just completing a job not looking to buy anything from your website. Most of the time they’re not looking at your site, they’re just waiting for the minimum wait time to complete to earn credits.
  • Some of the members of the traffic exchange use bots and other programs to automate their visits to your website, meaning no human actually visits your website.
  • Sometimes you purchase credits for visits to your website and find out that traffic exchange may not have enough active members, meaning you wait a long time to receive the amount of visitors you want.

Pay Per Click (PPC)

Pay per click or PPC, is a tried and true method of getting real visitors by bidding on specific search keywords that you feel target the type of visitor you want to visit your website. Setup in a bidding system where you place a price for how much you want to spend every time someone sends you a visitor. This is a great way to get visitors that are not only targeted to your website but also get to you quickly as PPC accounts can be setup within 24hours.

Here are a few places to buy PPC

  • AdWords – Google’s PPC platform and the leader in terms of the amount of traffic you can receive but also the most competitive.
  • Bing Ads – Microsoft search engine Bing.com (includes Yahoo.com search) offers the same PPC experience as AdWords just with 10x less traffic & competition is lower.
  • 7Search – This is a 2nd tier search engine that offers very cheap PPC traffic but keep in mind a lot of their traffic is junk, but I’ve had some success with them in the past in certain situations.
  • Business.com – This is a PPC provider as well as a marketplace for businesses to buy online ads etc. I don’t have personal experience with them, just that their ad pricing is on the higher end.
  • Facebook – This is also a PPC bidding environment. I do not have much success with them as most of their traffic is terrible and not targeted. Some may say a lot of Facebook.com Ads traffic originate from click farms around the world, I’m not sure. Either case, buyer beware as they are pricey and I was not too impressed with the traffic I received. One last thing, you can’t actually choose PPC until you spend at least $10 USD in your Facebook advertiser account. You must first start by using pay per impressions settings.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is my pick for the best and most reliable way to get visitors. SEO is optimizing your website for the search words that are targeted towards your website or products that you’re selling. By optimizing your website for SEO it tells the search engines to place your website into their search results whenever someone searches for a search keyword that is related to a web page on your website. You optimize pages on your website by placing the right amount of search keywords on it and writing the proper HTML tags into your web pages, which is usually done by an SEO Company. You can request a free quote below if you have any questions regarding SEO.

Benefits

  • You get real human visitors who find your website via a search engine, which are regarded as the most sought after type of new visitor. These are guaranteed to be visitors visiting your website because they typed into search a keyword related to what you offer.
  • They are targeted to search keywords that you have optimized your website and web pages towards which means they are more likely to stay on your website longer to purchase the products you are selling.
  • The higher you rank in the search engines the more visitors you receive, sometimes you may rank high enough to have hundreds or thousands of visitors a day solely from search engines.
  • Once you rank well you usually stay there if you continue proper SEO and optimization meaning that you receive steady reliable traffic that stays in effect for months and or years.

Negatives

  • It can sometimes take many months and sometimes over a year to rank well for your website in tough search keywords. During that time you may receive very few visitors per day.
  • If you pick the wrong SEO Company you may end up wasting months of time and plenty of money and have nothing to show for it.
  • You never really know if SEO is working until it’s too late. The number one thing about SEO is to find the right SEO Company, some companies may do their best and still come up empty.

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How To Build a Website

 

web-design-business-onlineNowadays you can spend most of your professional life building a successful offline business and still be a relative unknown among your competitors and most importantly your potential clients. As crazy as it sounds, without your own website or presence online your business doesn’t exist.

I know it sounds a bit melodramatic but as someone who started from that exact position, I faced and overcame that challenge. Welcome to my beginners guide to how to get your business online, where I break down simple strategies that myself and others have successfully utilized to launch our business online.

We like to have fun here, making things easy to follow and understand by presenting these as starter tips for anyone who is looking to launch a new business online. These strategies are also helpful for existing business owners who may want to improve the way their business incorporates the internet beyond the “your website is your business card”. This is merely one post of many to come that will complete the cycle of creating a profitable online brand building campaign.

  1. Where do I start?

  2. What is my goal for my website?

  3. How to get online.

Where Do I Start?

We need to get a website if we want to take our business online, so let’s start here. For most things we do online with our business our website will be our home base.

  • Domain Name We need to think of a name for your website, that is called a domain name.
  • Web Hosting Now we need to find a place to host our website, we will need to find a web hosting company like Godaddy, RackSpace or Echo Design or similar.
  • Website Designer Here’s where we get a website created for us so we can finally get our business online. We’ll dive deeper into the most common types of websites next.

What is My Goal For My Website?

Now we need to figure what type of website do we need for our company. Most new businesses fall into one of the following three website categories.

  • Personal Website or Blogs These types of websites are for solo businesses who are usually showcasing their writing ability, reviewing products, or selling affiliate products via inline text ads or banner ad placements. These are simple websites that are heavy on content but light on their web design needs. Find a blog engine like WordPress and a competent web designer and you’re usually good to go.


  • Service Website This website is usually 3-5 pages, or a long one page responsive design (a style of website that displays correctly on desktop, tablet and mobile devices). This type of website tells your potential customers who are you, what services you provide, where you are located, some samples of your work, how to contact you, and maybe a few testimonials or links to your social media. No e-commerce is available on this type of website.


  • E-commerce Website Store front website where you can sell products to our customers, Amazon.com is an example of an e-commerce website. These types of websites offer software for managing inventory, invoicing, credit card processing, administrator control panels for employees & management, selling products and much more. This is the main type of website for any business that sells a physical product (also digital or download goods) where a credit card is used to buy an item.We can expect that these websites will always be more expensive than a service or personal website due to the amount of work that goes into creating them. There is a lot more day to day management involved in e-commerce websites so always make sure you do your homework and find a web designer who has extensive experience building and maintaining these websites.

How to Get It Done?

Now we need to find a competent web design company that can help us register our domain name, setup our web hosting then finally build our website.

Try checking out Echo Design (www.drawecho.com) as experts in helping you get your business online quickly and affordably. Next time we’ll focus what to do once you have your website online and show helpful ways to get visitors and start monetizing your online presence to turn a profit.

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